Teardowns
Every campaign in the library, taken apart and labeled. Filter by format or by verdict.
CeraVe & Michael Cera — Trolling the Super Bowl
A celebrity with a serendipitously similar name to a brand starts a rumor that he founded it.
Coors Light — The Official Beer of Everything
An absurdly niche, instantly-sold-out piece of merch that doubles as a campaign announcement.
Tubi — Rabbit Hole
A 15-second Super Bowl spot that tricked millions of viewers into thinking someone sat on the remote, causing mass confusion and a social media frenzy.
Spotify Wrapped — OOH billboards
Billboards that called out individual users — anonymously, hilariously — using their own listening data.
Apple — "1984"
A 60-second Super Bowl spot that positioned a computer as a liberation movement.
Cards Against Humanity — "Give Us Your Money"
A Black Friday stunt where the brand raised prices and asked customers to send $5 for literally nothing.
Anonymous finance banner — "Approved in 30 seconds"
A programmatic display ad that fakes a system notification to bait clicks toward a high-APR loan product.
Old Spice — "The Man Your Man Could Smell Like"
A 30-second spot that talked past the user (men) and directly to the buyer (their partners).
Liquid Death — "Murder Your Thirst"
A water brand packaged like an energy drink for people who hate energy drinks.