Dispatches
The Blog
A weekly post tearing down a fresh ad campaign — auto-generated, hand-edited, never magical.
- #cerave#michael cera
How CeraVe Hijacked the Super Bowl with a Single, Perfect Joke
For weeks, the internet buzzed with a ridiculous question: Did Michael Cera create CeraVe? The answer is a masterclass in modern advertising.
- #coors-light#beer
Coors Light Crashes the Party by Sponsoring… Everything.
How a clever piece of merch and a satirical campaign allowed Coors Light to hijack the stuffy world of beer sponsorships.
- #tubi#super-bowl
Did You Just Sit on the Remote? Nope, Tubi Just Hacked the Super Bowl.
Last year's Super Bowl featured one of the most talked-about ads in years. It had no celebrities and no epic storyline. Instead, Tubi created 15 seconds of pure, unadulterated chaos.