No. 001 / Ads Hacked / Vol. I
Ad campaigns,
taken apart.
We deconstruct real ad campaigns down to the elements that make them work — the hook, the frame, the insight, the media bet — so you can borrow what works and call out what doesn't.
· TV· Social· OOH· Print· Search· Audio· Influencer· Retail Media
Fig. 01 — A teardown in progress
Every element on every campaign, labeled.
Section 02
Featured teardowns
No. 001 · TV / Video● Honest
LaCroix — 'Mime' National TV Spot
A classically trained mime silently sells you sparkling water.
LaCroix· 2024· In-house
No. 002 · Social● Sharp-elbowed
Duolingo — Duo's Got a BBL
A giant green owl gets a Brazilian Butt Lift. On TikTok. That's it. That's the ad.
Duolingo
No. 003 · Social● Sharp-elbowed
Heinz Ketchup Fraud
Diners caught red-handed, putting other ketchups into Heinz bottles.
Heinz· 2023· Wunderman Thompson
Section 03
The element library.
Every campaign is just a stack of elements. We name them so you can spot them — in someone else's ad, or in your own.
Browse all elements →hook
Hook
1 in library
frame
Frame
2 in library
insight
Insight
2 in library
production-move
Production move
2 in library
media-bet
Media bet
1 in library
targeting-cue
Targeting cue
1 in library
cultural-lever
Cultural lever
1 in library
cta
CTA
1 in library
risk-edge
Risk / edge
1 in library
Section 04
Latest drops
Section 05 — from the High Caliber AI network